The data transfer within a USB cable is accomplished by using two electrical conductors, D+ and D-. USB defines one's and zero's as a difference between the two electrical signals transmitted by D+ and D-. A One is when the D+ signal is 200 millivolts greater than the D-signal. A Zero is when the D+ signal is 200 millivolts LESS than the D- signal. The host device (the USB transceiver inside your computer) sends the appropriate voltages via D+ and D- at a frequency of between 1.5 to 480 megabits per second through the USB cable to the DAC.
USB cables transmit higher frequency (up to 480 MHz), like all electrical conductors, the integrity of the transmitted signal is dependent upon the basic electrical parameters of Inductance (L), Capacitance (C), Impedance (R) and Crosstalk.
The job of INCRECABLE is to minimize the potential harm caused to the electrical signal by the deleterious effects of L, C, R and Crosstalk. Inductance is a phenomenon where as current travels through a conductor, eddy currents are formed that try to push voltage in the opposite direction of the flow of the signal. Capacitance is when as the signal travels, some of the energy escapes from the conductor and is briefly stored in the material adjacent to the conductor and then dissipated back into the conductor. Impedance or resistance is where voltage may drop over a given length of the conductor due to insufficient cross sectional area of conductor material being used for a specific application. Crosstalk is the movement of energy from one conductor to the one adjacent. All four of these phenomena cause "jitter" which is a defect in the precise timing of data that is required to maintain the integrity of the data that is being streamed to the DAC, with crosstalk and capacitance. 
Also, external phenomena such as Radio Frequency Interference (RFI) and Electro-Magnetic Interference (EMI) can introduce unwanted effects that will corrupt USB signals.
We have selected conductor materials, dielectric materials, shielding materials and assembly processes that minimize as much as possible all of the factors that can harm the critical differential voltage differences between the D+ and D- conductors. Our conductor materials are silver plated 6N OFHC copper that virtually eliminates eddy currents thus minimize inductance. The dielectric materials we use high density PE and air, resulting in very low capacitance. Our D+ and D- conductors are separated from the RFI/EMI shield with a coverage 150% layer of Aluminum screen and coverage 95% silver plated 6N OFHC braided shielding. The RFI/EMI shield material isolates the data and power legs. Effective shielding which prevents noise from entering the signal path is vital to USB cable performance. 
USB cable performance is very much determined by the quality of connector termination. Cheap moulded connectors can compromise cable performance if care is not taken during the moulding process to prevent plastic leaking around the termination points. The best solution which we use is to hand terminate the USB cable using fully shielded,  full metal jacket connectors  with excellent strain relief. This guarantees a reliable high quality performance and excellent connection integrity.
INCRECABLE do some things better or differently than other cables that do some things better or differently as well. Subtle thing's for sure.